7 Design Principles

According​ ​to​ ​his​ ​website​ ​(jnd.org,​ ​nd),​ ​Don​ ​Norman​ ​is​ ​the​ ​director​ ​of​ ​the​ ​newly​ ​established,​ ​The Design​ ​Lab,​ ​at​ ​University​ ​of​ ​California​ ​in​ ​San​ ​Diego.​ ​He​ ​is​ ​probably​ ​best​ ​known​ ​for​ ​his​ ​books​ ​on design,​...

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How Africa’s rich culture continues to influence and inspire luxury brands

The​ ​culture​ ​of​ ​Africa​ ​is​ ​varied​ ​and​ ​manifold,​ ​consisting​ ​of​ ​an​ ​amalgamation​ ​of​ ​tribes that​ ​each​ ​have​ ​their​ ​own​ ​unique​ ​characteristics.​ ​It​ ​is​ ​a​ ​product​ ​of​ ​the​ ​diverse populations​ ​that​ ​today​ ​inhabit​ ​the​...

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A day in the life of Elara Aitken

  Elara Aitken Graduated from Inscape with a Bachelor of Design in Graphic Design, she is currently based in the Kingdom of Bahrain where she works as a Graphic Designer. I am Elara Aitken Graphic designer based in the Kingdom of Bahrain and a graduate from the...

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Collaboration in Design

Design briefs have become increasingly complex. As a result, collaboration in design has never been more important (Deakin, n.d). Collaborative designers need to practice humility, must learn to trust others, and see the value of different perspectives. While this may...

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Vital Elements of being an AWESOME Designer

Being a designer is one of the coolest jobs to have unless you are an ice cream taste tester, that is the coolest job ever. Designers never go home at the end of the day, fall onto the couch and sigh, “That was the most boring day ever!” NO! We go home open our...

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Insights into Ideation Design

Having recently released an article celebrating the unleashing of our first cohort of Ideation students, I have been inundated with queries regarding this qualification and career. So, let me give you some insight into this very exciting career of the now and future...

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Inscape’s Graduates a cut above the rest

Choosing design as a career is a passion felt decision, often guided by talent and the need to be creative. This is often a need not well understood by parents of creatives, who may themselves not have been exposed to this industry or way of thinking. To top off the...

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CHOOSING THE RIGHT INSTITUTION FOR DESIGN STUDIES

Helen Bührs is the Managing Director and shareholder of the Inscape Education Group and founder of Four44 Creative ecosystems Why is it that some people always land the ‘right’ relationship, find themselves in the ‘right’ situation with the ‘right’ opportunities and...

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