What to consider when building your Brand – or Dating 101

A lot of fuss is made over dating and courtship. It is only human I guess. With the excitement and giddiness of a first date comes preparation and for some reason the over use of hairspray and cologne. This seems especially true of ones’ younger days. The lead up to...

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Fibreart, Quilts as Art

Should quilt makers be considered artists, and should they command the same prices as painters and sculptors do?It is a fact of life that “art” is presumed to be painting or sculpture unless proven otherwise. The art quilt is evolving and moving away from its initial...

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The Art of Content Marketing

In a data centric world, the internet has become an integral part of our lives and content marketing is very much dependent on it. You see, the internet is a vast empowering force that has enabled and granted you and I the opportunity to do extraordinary things. It is...

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Why is design so important when building your Brand?

Our library recently received a new book. When I saw this particular book it immediately caught my attention because of its bold, bright front cover and the word at the top, ‘Brand’! My love of Marketing and all things ‘branding’ led me to take a sneak peek before the...

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The Way Things Are

The apocalyptic trend sweeping mass media for the best part of the last decade has me thinking; how would I survive the hypothetic apocalypse (because main characters never die), and then what would come after ‘it’ was all over? I have zero interest in politics,...

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Up to date in the Built Environment

3D​ ​Printed​ ​buildings,​ ​rotating​ ​skyscrapers,​ ​prefabricated buildings,​ ​sky​ ​cities,​ ​green​ ​communities​ ​-​ ​these​ ​are​ ​all buzz​ ​words​ ​within​ ​the​ ​current​ ​built​ ​environment. Understanding​ ​trends,​ ​knowing​ ​about​ ​latest​ ​products and​...

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7 Design Principles

According​ ​to​ ​his​ ​website​ ​(jnd.org,​ ​nd),​ ​Don​ ​Norman​ ​is​ ​the​ ​director​ ​of​ ​the​ ​newly​ ​established,​ ​The Design​ ​Lab,​ ​at​ ​University​ ​of​ ​California​ ​in​ ​San​ ​Diego.​ ​He​ ​is​ ​probably​ ​best​ ​known​ ​for​ ​his​ ​books​ ​on design,​...

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How Africa’s rich culture continues to influence and inspire luxury brands

The​ ​culture​ ​of​ ​Africa​ ​is​ ​varied​ ​and​ ​manifold,​ ​consisting​ ​of​ ​an​ ​amalgamation​ ​of​ ​tribes that​ ​each​ ​have​ ​their​ ​own​ ​unique​ ​characteristics.​ ​It​ ​is​ ​a​ ​product​ ​of​ ​the​ ​diverse populations​ ​that​ ​today​ ​inhabit​ ​the​...

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A day in the life of Elara Aitken

  Elara Aitken Graduated from Inscape with a Bachelor of Design in Graphic Design, she is currently based in the Kingdom of Bahrain where she works as a Graphic Designer. I am Elara Aitken Graphic designer based in the Kingdom of Bahrain and a graduate from the...

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