Why is design so important when building your Brand?

Why is design so important when building your Brand?

Our library recently received a new book. When I saw this particular book it immediately caught my attention because of its bold, bright front cover and the word at the top, ‘Brand’! My love of Marketing and all things ‘branding’ led me to take a sneak peek before the...
The Way Things Are

The Way Things Are

The apocalyptic trend sweeping mass media for the best part of the last decade has me thinking; how would I survive the hypothetic apocalypse (because main characters never die), and then what would come after ‘it’ was all over? I have zero interest in politics,...
Up to date in the Built Environment

Up to date in the Built Environment

3D​ ​Printed​ ​buildings,​ ​rotating​ ​skyscrapers,​ ​prefabricated buildings,​ ​sky​ ​cities,​ ​green​ ​communities​ ​-​ ​these​ ​are​ ​all buzz​ ​words​ ​within​ ​the​ ​current​ ​built​ ​environment. Understanding​ ​trends,​ ​knowing​ ​about​ ​latest​ ​products and​...
7 Design Principles

7 Design Principles

According​ ​to​ ​his​ ​website​ ​(jnd.org,​ ​nd),​ ​Don​ ​Norman​ ​is​ ​the​ ​director​ ​of​ ​the​ ​newly​ ​established,​ ​The Design​ ​Lab,​ ​at​ ​University​ ​of​ ​California​ ​in​ ​San​ ​Diego.​ ​He​ ​is​ ​probably​ ​best​ ​known​ ​for​ ​his​ ​books​ ​on design,​...
How Africa’s  rich culture continues to influence and inspire luxury brands

How Africa’s rich culture continues to influence and inspire luxury brands

The​ ​culture​ ​of​ ​Africa​ ​is​ ​varied​ ​and​ ​manifold,​ ​consisting​ ​of​ ​an​ ​amalgamation​ ​of​ ​tribes that​ ​each​ ​have​ ​their​ ​own​ ​unique​ ​characteristics.​ ​It​ ​is​ ​a​ ​product​ ​of​ ​the​ ​diverse populations​ ​that​ ​today​ ​inhabit​ ​the​...
Apply Now