South African Qualifications Authority identification number (SAQA ID): 79830

An idea generator understands global issues and wants to debate them. They are curiously intellectual, highly collaborative and good at communicating. A design researcher works as part of a multidisciplinary team to identify needs and requirements, define strategy and solve problems for clients.

Responsibilities would include; innovative planning, designing and conducting research activities including ethnographic interviews, competitive analysis, organisational research and usability testing, analysing results and synthesizing research findings into design requirements and goals and communicating insights from research to clients to ensure potential design solutions are provided for identified businesses and individual users alike.

Employment would be found in established design studios, corporate environments and as a freelance consultant dealing with ideation projects and developmental initiatives.

  • Consumables cost 1st year (+-R1000) **estimates only
  • Continuous project based assessment
  • Digital and print portfolio submissions in 2nd and 3rd year
  • Final years graduate in December
  • Degree candidates can go on to apply for post graduate studies pending they meet the application and entrance requirements of the relevant Institution.
  • Our programmes are quality assured and standardised across all Inscape campuses nationally.
  • You can enrol for our Bachelor of Design programme at any campus to complete your 1st year.
  • Students who are accepted into certain degree specialisation programmes might be required to complete their 2nd and 3rd year studies at another specialised Inscape campus.
  • Students who have graduated with the BDesign degree may apply to register for an Honours in a related field at another institution. 
View Details
  • MacBook * optional
  • Wacom tablet
  • Software licenses (as per programme requirements)
  • Prescribed textbooks
  • 1st year preliminary art equipment
  • Online library subscription
  • Digital study guides and courseware
  • Internet connectivity


  • Monthly consumables
  • Digital camera

Inscape Education Group will consider Recognition of Prior Learning (RPL) based on informal or non-formal learning for admission to this course. View Policy Information.

Course Information Year 1


Developing fundamental design skills to create design savvy critical thinkers.
Developing foundational Drawing Skills, Basic Material and Manufacturing awareness, Digital Image Making, Communication, Software and Leadership skills to create well rounded designers fit for any design industry.
Developing an awareness of the integrated nature of design, advancing the unique thinking of our students.
Introducing an appreciation for Design History.
Establishing fundamental building blocks for creative problem solving.

Course Information Year 2


Discipline Specific knowledge will be enhanced by studying human centred design, information design and social studies focusing especially on social change and innovation. Ideation methodologies such as: scientific method; principles of innovation; Liedtka’s 4 stage cycle and generating, developing and testing ideas will secure a solid foundation in ideation. Further research in functional design and cultural studies including cultural interpretation will be covered.

Applying theory to practice through an understanding of human behaviour studies including consumer behaviour, emotional intelligence and group dynamics. Application of ideation methodologies, processes, techniques and structures will secure design thinking, critical thinking and system analysis processes. Ideation also concentrates on data science, data analysis, and research. Synthesis of information is key and project planning including elements of work ethic, decision making, continuous learning, roles and responsibility and following instructions are essential skills that will be developed. Knowledge management as well as aspects of prototyping are covered.

Advancing software skills and technical knowledge through a thorough course in Visual Presentations using software programmes that promote verbal presentation skills. Equipping candidates with basic data capturing programmes and graphic communication through the means of infographic creation and video production software programmes. Data retrieval through Managing Workshops is an essential ideation tool.

Developing an understanding of the business of design through the awareness of specialised business studies covering the modern society and economy, modern business contexts, business in society, various business models and performance. Further studies in organisational design, architecture and culture will prepare for relevant and current business conditions assisting the candidates to implement change management effectively.

Course Information Year 3


Developing a signature ideation style by understanding transformative design, design management and strategic management. Idea generators will develop the ability to practice contextual thinking, interdisciplinary thinking and articulate world views. Further studies in analysis and inductive analytics will secure their innovative thinking abilities.

Developing advance knowledge and expert skills by forming a basic awareness and understanding of industrial psychology, globalisation, social studies, social impact and socio-economics. Employing data sciences through data visualisation will assist in effective communication. The topics of business intelligence, product design and implementation, service design and implementation and strategic innovation strategies will be explored further.

Awareness of the latest design technologies and innovations through practice in software assisting in data capturing through advanced data capturing skills and survey software assisting with analytical data capturing and visualisation.

Developing an understanding of the guidelines and principles involved in running a design business. Promoting business vision, mission and values give graduates the confidence and ‘know-how’ to start their own design initiatives based on a foundational knowledge of strategic development, marketing strategies, importance of branding and managing finances.

More about the bachelor of Design Degree (B.DES)

This three-year full time qualification produces professional designers equipped for a rewarding career in design. Students qualifying can practise as junior designers or study towards an Honours Degree. As this qualification is universal, it applies to a variety of design disciplines, including fashion design, interior design, graphic design, multimedia design, jewellery design, industrial design, product design, spatial design, design research, design writing and design for the environment. 

Traditionally, the various fields within design and design education have been separated. Public and private Higher Education schools have offered all sorts of qualifications. Our Bachelor of Design qualification aligns industry standards and educates designers following common guidelines. It also implements the long-awaited minimum standards for designers of all disciplines.

Design is globally recognised as a profession. Worldwide, designers are required to have at least a three-year qualification. Inscape offers the Bachelor of Design Degree with common competencies and specialisations through elective subjects.

The first year of the Bachelor of Design provides a foundation in design thinking, constructs and visual communication, photography, material studies, image making and design history, communication studies, leadership and unique thinking and software includes basics in Adobe products. We love that our students learn alongside aspiring designers of other disciplines. This kind of exposure blows a student’s design perspective wide open and teaches relevance and appropriateness in terms of design solutions within the business world.

At the end of the first year, students are required to select their chosen stream as a specialisation of their future career choice. Our students love the fact that they have a full year to become fully entrenched in the world of design. They attest to the fact that when they make their final decision regarding a chosen specialisation that they do so with confidence and fully informed.

Second and third year are intense. Each specialisation stream is packed with knowledge and technical skill required of the respective discipline. Our students however, are well prepared in the first year and enter into the senior years equipped with the ability to think critically and apply themselves effectively. Our success rates are a testimony to the fact that our unique approach to teaching design, works.

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